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Download Ebook Practical Google Analytics and Google Tag Manager for Developers
Download Ebook Practical Google Analytics and Google Tag Manager for Developers
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Practical Google Analytics and Google Tag Manager for Developers
Download Ebook Practical Google Analytics and Google Tag Manager for Developers
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Review
"If big insights are your destination, smart analytical techniques and big brains are your superpowers to get there. Yet, the thing that makes or breaks this entire enterprise is your ability to efficiently implement sophisticated, speedy, even sexy data collection strategies. And that's where this book from LunaMetrics comes in. Buy, learn and rock your data existence!" --Avinash Kaushik, Author: Web Analytics 2.0, Web Analytics: An Hour A Day"In this digital age, it is paramount to have a clear view of your business operations, and be able to gain fast and deep insights into the effectiveness of your marketing activities and user experiences. The LunaMetrics team has created a compelling and thoroughly organized guide for unlocking the potential of Google Analytics by ensuring that your tagging, implementations and configuration are going to deliver the data you need." --Paul Muret, VP Engineering, Google Analytics"Implementation and advanced configuration gets little attention in the world of web analytics, which celebrates insights and powerful analysis over all else. Nevertheless, without good quality data you can't do proper analysis! Using Google Tag Manager, we've taken a huge leap towards efficient data collection, and this long-expected book by LunaMetrics is all about doing things the right way." --Simo Ahava, Senior Data Advocate at Reaktor, GTM Blogger
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From the Back Cover
Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting from scratch on a new website or working to re-engineer or enhance a Google Analytics account you have inherited, this book provides the tools.There’s a reason that so many organizations use Google Analytics. Effective collection of web analytics data through Google Analytics can reduce customer acquisition costs, turn visitors into customers, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?With a growing list of features and rapid adoption across industries, Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts.As Practical Google Analytics and Google Tag Manager for Developers shows, to achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:• Google Analytics implementation via Google Tag Manager• How to customize Google Analytics for your unique situation• Using Google Tag Manager to track and analyze interactions across multiple devices and touch points• How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions
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Product details
Paperback: 296 pages
Publisher: Apress; 1st ed. edition (October 29, 2015)
Language: English
ISBN-10: 9781484202661
ISBN-13: 978-1484202661
ASIN: 148420266X
Product Dimensions:
7 x 0.7 x 10 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#819,129 in Books (See Top 100 in Books)
I’m glad this book was published because it’s hard to find clearly explained material on Google Tag Manager. It starts from the fundamentals and can get pretty advanced. The book has a sort of workbook feel. It explains a concept and then takes you step-by-step on how to implement that concept. You should do the exercises if you want to get anything out of this book. I definitely recommend you get this book if you’re interested in learning more about Google Analytics and especially Google Tag Manager.
This is a good, readable, and practical book about Google Tag Manager (GTM). To get the most out of it you need, of course, to practice with GTM. Don't be intimidated by the "for Developers" in its title. This is not a highly technical book. It's more of an introduction targeted to people who have a little experience with Google Analytics, and GTM.
Great book with many detailed strategies.
Informative.
Very good book. I learned a lot.
No regret buying this book.
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